I.AdWords Strategies Part 2 Increasing Page Position
AdWords Strategies to Increase Page Position
There are many AdWords strategies to consider however the purpose of this Article is to help you understand why it is important to have a high page position and what AdWords strategies you can implement to in order to obtain one. The while there are many reasons for you to obtain a high page position I will only concentrate one to for now as it is considered to be by many the most important. The reason that you want a high page position in Google AdWords is an obvious one for most; you want more traffic. Traffic leads to more sales. In other words the more traffic you have the more money you make. The more visible your AdWords ad is to the reader then the more clicks you are likely to get. In other words the less work a person has to do in order to see your add the better. If you AdWords Ad is in the first position Google\'s search results the user looking for a product can more easily see your ad then if you were in the 10th position.
Google AdWords Quality Score
Google AdWords uses a quality score system to rate your ads keywords in relation to your overall campaign. The Quality score of Google AdWords is very important when considering page position and is directly related. Let me explain. The better your quality score the lower your cost per click will be, assuming that all other areas of your campaign are in unison with other AdWords quality score criteria. There are several determining factors to consider when trying to obtain a high quality score, however I will focus on two main factors for now that can have a dramatic effect on your quality score. The first determining factor is that of relevance. The more relevant you overall campaign is to your to the product or service you are selling is the better. You don\'t want to have the keyword \"meditation\" if your advertisement says \"AdWords Strategies\" unless your selling meditation related products or services. The history of your campaign is also very important in determining your quality score. If you have had a bad campaign on a certain URL that you are using for a landing page in the past and you are struggling to increase your quality score, you may want to consider starting a new campaign with a new URL.
The \"Pay Over\" Strategy
Another AdWords strategy for those that have money to spare is one of the most obvious. For this AdWords strategy what you are going to do is outbid your competitor. However your are not just going to bid the going rate. You are going to bid well over the highest rate. By doing this you are accomplishing three things. First of all in most cases you are going to be in the number one page position on Google. Secondly You are going to increases the bid for your competitors. Additionally you will be making it harder for your competitors to compete with you, and possible have them drop out of the competition for your keyword or keywords all together. Now you are not going to keep your bid over the highest suggested price for too long. Once you see your competitors drop out of the competition you can go ahead and reduce your bid, while still obtaining the highest page position.
Conclusion
In conclusion page position is arguably one of the most important factors to consider when starting an advertising campaign with Google AdWords. The higher your page position is the more visible your AdWords ad is, which ultimately can translate into more clicks, which in turn can mean more sales. There are many things you can do to increase your page position however some of the easiest and most effective are improving your quality score and paying more than your competitor. Overall, implementing AdWords strategies can be lot of work and takes focus and determination, however in the end it\'s worth it.
II.AdWords Strategies Part 1 Improving Your CTR (Click Through Rate) with Google AdWords
AdWords Strategies For Improving Your CTR (Click Through Rate) with Google AdWords
The purpose of this article is to get you the knowledge you need to know to increase your CTR with Google AdWords. Why would you want to do that? Well there are many different reasons why but for now I want to just concentrate on two. The first reason that you want to increase your CTR is because you want to increase your sales. The more clicks you get, the better chance you have of getting the sale. The second reason is that the better the CTR you have the less you will pay per click. Your cost per click will go down due to a good history with your CTR. In other words the better your CTR the lower you pay per click.
AdWords Relevance
One of the best AdWords strategies you can implement immediately is to have your article be relevant. According to Google the better you are relating your AdWords Ad to your site then better you are connecting with your buyer. Google is trying to improve the quality to it's users, thus the more relevant your ad is to your landing page and product, the better quality experience Google's users have. This is better for you because it helps to increase your CTR by having highly targeted traffic. It is also better for your buyer because the ad they click on will be highly relevant to the search keywords they have entered. This is better for Google as well because the more you make the more you spend to continue advertising with them. Additionally it improves the quality of the experience that the user has with Google.
Landing Page Quality
The quality of your landing page is also of high importance when using AdWords. Not only is this important for Google but this is also important for your buyer. Does your landing page have pictures? Is it too much of a sales page? Are the colors you are using appealing to your potential customer? These are all questions that you want to ask when making your landing page. Does your headline catch the eye of your prospect? If not you may want to consider changing it. Your headline is the first thing your buyer will see when going to your landing page. Why not make it count? Conversely some landing pages do not have a clear sales pitch. You must have a specific call to action. If you are not asking the buyer to buy then he or she will not. Lastly you want to proof read your landing page. If you have minor grammar or spelling errors then it can deter potential buyers as well.
Conclusion
In conclusion you want to increase your CTR for two main reasons. The first reason again is for increasing your sales and the second is for lowering your cost. Additionally the more relevant your ad is the better experience Google's users will have. In turn this is better for you and Google. In other words, this will ensure highly targeted traffic for you and highly relevant search quality for Google users. Moreover, your landing page is an important factor not to be overlooked. Your overall appearance, such as headlines and pictures will have a major effect on your buyer. You want to make sure that you have a sales pitch and a clear call to action. Most importantly don't for get to proof read. Minor errors can cause a major loss in sales. The suggestions made in this article are important to include all AdWords campaigns and implementing them can help you to improve any marketing campaign in general as well as the use of any AdWords strategy.
